COM-425 Week 2

Demon Tweeks are a company who specialise in car and motorcycle modification.  The company was founded in 1973 when the owner recognised the demand for racing products in Britain.  In the mid 1990’s, the company expanded its range to cater for the car modification market and the motorcycling market.  The website was then created in the late 1990’s and since then the company is regarded by motorsport enthusiasts as the leader in motorsport retailing. 

The website has 3 different categories, motorsport, modifying and motorcycling.  A user can select a category and view different products that Demon-Tweeks have in stock.  Products can then selected and placed in a basket where the order can be processed.  The user can then proceed to checkout and purchase the products.  It is laid out in a simple but effective way making it very user friendly. 

The company currently employ 130 people and in 2007, the turnover for the company was £20.5 million.  The business sells products in 3 different ways.  The business has a showroom currently based in Wrexham, Wales.  This was the form the company originally starting selling products and has sold products from their showroom since 1973.  Their main form of selling products is done using the internet.  The website, www.demon-tweeks.co.uk, is heavily advertised in car magazines and motorcycle magazines and often gives out free catalogues to promote the products that Demon Tweeks have available.  Due to the biggest majority of orders the business receives being through the internet, next day delivery to mainland Britain is offered for free.   The company also attend race meetings and car shows where they would set up a stand to sell their products.