COM-425 Week 3

When exploring the internet to find information on the website www.demon-tweeks.co.uk I found that www.compete.com was the most useful.  The website had a number of useful figures i could use in my investigation.  From these I found the number of unique visitors throughout the year, the number of visitors each month and the average number of visitors each month.  From August 2008 to August 2009, the total number of unique visitors to the website was 24660.  This means that throughout the year, the website has had an average of 2055 visitors each month.  A table below illustrates this:

http://siteanalytics.compete.com/demon-tweeks.co.uk/

Its ranking in the most viewed websites studied by www.compete.com in August 09 was 890,948 but in the previous year it had ranked 364,935.  The total number of websites compared on the website is almost 3,000,000.  Considering the demand for the products supplied by demon-tweeks is quite limited, this is a considerably high ranking.  One of Demon-Tweeks competitors would be www.potn.com, a company that also specialise in motor sport and modification products.  Unfortunately, I could not find any figures for this website so I could not compare the two. 

If a customer would like to buy an item from the Demon-Tweeks website, there are a number of processes that have to be taken.  The customer can search for a product by going through different categories or can use the search bar found on the sitemap.  The customer must then select a product to be purchased.  This will automatically add the item to the basket.  All items added to the basket must be checked so that they are correct and then the buyer can proceed to checkout.  The customer will then have to register an account with Demon Tweeks which will contain username, password, name, address and contact telephone number.  After the customer has successfully registered, they will then be asked for their payment details.  These will then be checked and if they are correct, the item will be dispatched from the Demon-Tweeks warehouse. 

One channel that could have an impact on Demon Tweeks is mobile device access.  This could lead to more opportunities for the company.  It isn’t possible for the company to  attend every race weekend on the calendar throughout mainland UK.  Therefore access to the internet from the race course could mean that  teams would potentially order products as they were needed.  Products could then be delivered by the company as soon as the order is recieved.  Orders using this form could be dealt with in the same form as internet orders.