COM-425 Week 8

In this week’s assessment, I aimed to find out how easy it would be to find the website www.demon-tweeks.co.uk when searching for products related to the company.  When using the search engine www.google.co.uk to find motorsport products, I found that my selected website was in the top 3 websites.  This made it relatively easy to find the website.  However, when I used the search engine www.msn.co.uk, I found the website much harder to find and did not feature in MSN’s top ten websites.  I then searched for car modification products.  Once again, it was in the top 3 websites on the Google search engine but I could not find the website in the first 50 websites on the MSN search engine.  This could be having a big impact on the number of views the website is having and the company could be losing out on potential business.  Rival websites are also in front of Demon-Tweeks when searching for these terms.

I also searched for brands of products the company sell in the shop.  The first I searched for was K and N air filters.  Once again I found when using the msn search engine, rival companies such as www.larkspeed.com where much higher on the list than Demon-Tweeks.  When using the Google search engine, I was surprised to find that the company was not featured in the top 50 web pages and that more rivals were coming ahead of Demon-Tweeks.  Although this may not be Demon-Tweeks best selling products, this is the most popular Air Filter manufacturer on the market and one of the most popular first modifications.  This again could potentially be losing Demon-Tweeks business and larger profits.

The ‘paid for’ results when searching on Google are not really competitors of Demon-Tweeks, however on the MSN search page, there is 4 potential rivals advertising on each page.  This could again have an impact on Demon-Tweeks business.  My advice to the Demon-Tweeks team would be to promote the website more so that their name is among the top 10 every time a product related to the company is searched for on major search engine.  Advertisements on major search engines such as Google could be a good move for the company.  This would guarantee that there name is always at the top of a search page when a product related to their company is searched for.